Skyy Latin America approached me with the task of creating a branded event around their current sponsorship of the international bartending competition called FLAIR.

The exclusive event was to be held at some of the most beautiful resorts in Mexico and the Caribbean. The event also had to function as a VIP-themed event that would attract the country’s fickle socialites and the local and national media.

This project entailed Naming, Logotype Design, Event Production, and Digital Executions. The idea of ‘mixing’ strange ingredients became the overriding theme.